Bioquell is the world leader in decontamination equipment and services. Their unique decontamination technology uses HP Vapor to eradicate problematic bacteria, viruses and fungi in the healthcare, life sciences and defence sectors. Headquartered in Andover, Bioquell also has offices in France, Ireland, the US and Asia.
Coast was briefed to create an educational and eye-catching campaign aimed at infection control staff in hospitals. We created a cartoon character for over 30 bacteria based upon microscopic images. This was developed into a whole range of mailing campaigns, including a set of pocket guides and a ‘bug’ trumps pack with important information such as resistance to antibiotics. The ‘Bug Stoppers UK’ campaign has been very successful in NHS hospitals and has also been been used as ‘Bug Stoppers US’ in the US.