Located in the Phoenix Park in the heart of Dublin city, Dublin Zoo is Ireland’s most popular family attraction. As one of the world’s oldest and most popular zoos, the 28 hectare park in the heart of Dublin is home to some 400 animals – all in a safe environment where education and conservation combine for an exciting and unforgettable experience!
Dublin Zoo’s brief to Coast was to create a strategy and proposition to combine a ‘stimulating day out for all the family’ with ‘a place to learn about wild animals and contribute to its conservation programmes’. The ‘love our wildlife’ campaign ran over a few years and saw the zoos yearly visitor figures exceed one million. Planned campaigns ran each year combining advertising, point of sale and promotional literature for families, group bookings and members. A user friendly visitor map was produced along with consumer leaflets, event leaflets, adoption packs, education packs and literature for corporate events.