The Vincent Group has a history in transport going back 150 years. One of the larger motor groups in the south west, Vincent offers vehicle rental, contract hire, chilled transport, vehicle sales and is an authorised VW and MAN dealer for commercial vehicles.
Coast was appointed by the new owners of Vincent Group in 2009 to help relaunch the company. We developed a new brand which needed to reflect this change and bring the company in-line with market trends. The new logo style needed to have adaptions to work across its trading areas of vehicle rental, contract hire, chilled transport, vehicle sales and commercial vehicles. A strategically planned campaign of advertising, literature, direct mail and PR was undertaken together with new websites across all areas. Coast also designs, writes and publishes a regular newsletter which is mailed out to the company’s data base.