A question that pops up quite often, especially to our designers, is why is design important? From our point of view, it’s important for a number of reasons.

The first one being its ability to differentiate. Without design, no packet of crumbly biscuits would look different, no pair of trainers would ever look cooler than the next or more interesting. It’s important to give us an identity, to give us choices.

The second one being its ability to inspire. Now, despite what some people may think, no design is every completely original; every designer takes inspiration from others, whether it be from their own design work or things like photography or film. It has a wonderful capability of moving us through our work and giving us the ideas and motivation to create great things.

The third one being its ability to communicate. Communication is an essential part of our lives and design helps to make this easier. Whether you want to communicate the positive points of your business or want to shout about your new innovative ideas, design helps to give your clients and consumers the vital information you want them to know.

Lastly, design is necessary to colour our world and make our lives more engaging and much more fun!

It’s the morning after and despite a few tired eyes, we are still buzzing from a really fantastic night at The Marwell Zoo for BIAZA’s 50th Anniversary dinner! It was really good to see lots of members at the dinner and also to see so many people enjoying our work.

With roller banners scattered throughout the hotel, we were very proud to see our handy work at such a marvelous and worthy event. We have also had wonderful compliments about the 50 year brochure design we produced and we are honored to have been given the opportunity to design such a special piece of print material.

It’s been a few weeks since Aimee started at Coast HQ but she’s settled in fantastically well! She has been getting to grips with all we do here at Coast including print jobs, such as business cards and stickers, but also websites and other digital media, too! Not only that, she’s proven to be a very fun and intelligent individual and has already impressed us with her drive and determination.

Aimee has started with a bang and we are looking forward to seeing what else she has to offer!

Three cheers for Aimee!